I am a UI/UX expert with over a decade of experience in product development, design thinking, and front-end development. My approach is rooted in user-centered design principles, ensuring that every decision is informed by real user needs and aligned with business goals. I have collaborated with startups and publicly listed companies on MVPs, redesigns, user research, design systems, and feature implementations. By partnering closely with product owners, developers, and stakeholders, I consistently deliver products that achieve both user satisfaction and business success.
Over 10 years of hands-on UI/UX design experience across startups, mobile apps, B2B SaaS, and enterprise solutions.
Proficient in delivering strategic, user-centered digital designs that drive product adoption, engagement, and growth.
Skilled at balancing user experience with business objectives to reduce development costs and achieve business goals.
Expertise in defining personas, creating design systems, and establishing internal tools and workflows.
Experienced in WordPress development, front-end implementation, and rich internet and mobile applications.
Proven ability to collaborate effectively with product owners, developers, and executives throughout the development lifecycle.
Adept at transforming business objectives into user-centered designs that deliver measurable impact.
Education:
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University of LIMKOKWING
2009 - 2012Multimedia Design
These programs focus on developing skills in areas like animation, digital photography, and web design.
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Foundations of User Experience (UX) Design
2024Google
To Understand foundational concepts in UX design, such as user-centered design, the design process, accessibility, and equity-focused design.
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SAFe by Scaled Agile, Inc.
2022-2024Certified SAFe 5 Practitioner
Work:
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Boston Scientific
2024 - CurrentUI Designer
I design user-centered web and mobile interfaces, build scalable design systems, create marketing visuals and motion graphics, and collaborate with developers and stakeholders to deliver impactful digital experiences.
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Herbalife Nutrtion
2018 - 2024Senior Application Analyst & UX design
I plan and design requirements, create web and mobile UI/UX, support front-end development, and collaborate with stakeholders to improve usability and deliver successful projects.
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Innorei Group Sdn Bhd
2013 - 2018Web & Mobile designer
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